(Last updated: June 9, 2008)
Mentor Partners, Inc
18720 16 Mile Rd.
Big Rapids, MI 49307
Attn: Privacy Administrator
This Policy provides information regarding your choices to either Opt-out or Opt-in when your Personal Information is used for various promotional and marketing purposes by the Station, Site, its corporate affiliates, and/or our advertisers, sponsors, or promotional partners (collectively, "Advertisers").
GENERAL PRIVACY GUIDELINES
We may use your Personal Information to provide you with the features, services, or goods you request, to respond to billing and/or other such questions related to the Station or Site, and to notify you about updates, new features, programming and activities on behalf of the Station, Site, or our Advertisers that may be of interest to you. (The next section describes our policy regarding the collection, use and disclosure of Personal Information to Advertisers.) We may also use your information for hiring, operational and business purposes, to find out how we can improve our Station and Site via surveys or online tracking mechanisms and to develop new services and features that may be of interest to you. We may use aggregate Personal Information to help us to evaluate and modify existing services and features.
For specific purposes (such as the purchase of goods and services) we may request a type of confidential personally identifiable information which shall be called "Sensitive Personal Information" and traditionally includes an individualís: (1) social security number; (2) driverís license number or state identification card number; (3) employee identification number; (4) account number, credit or debit card number, with or without any required security code, access code or password that would permit access to an individualís financial account; (5) motherís maiden name; (6) passport number; or (7) electronic or digitized signature.
We may share your Personal Information with our corporate parents and affiliated entities primarily for business and operational purposes.
It is also necessary that we share your Personal Information and Sensitive Personal Information with our operational service providers, the third party specialists that provide internal support to Station operations and activities and/or for Site design, development, hosting and operations including maintenance, management, storage and/or fulfillment of our membership and e-mail clubs, various contests, sweepstakes, services, events and online stores. We use operational service providers to efficiently provide the full range of content, activities and membership services we bring to you.
WEBSITE COLLECTION, USE, AND DISCLOSURE OF PERSONAL INFORMATION
Generally, you may browse this Site without providing any Personal Information. For certain activities (including but not limited to contest and sweepstakes registrations, membership, music sampling and surveys, news/sports/weather alerts, or registration for chat rooms and message boards) the Personal Information you may voluntarily provide may include your first/middle and last name, home address, business address, email address, telephone number, mobile phone/text messaging device number, birth date, gender, employer or personal preferences, depending on the activity. If Sensitive Personal Information is collected, it will only be used to implement the specific activity or event it was submitted for. We will not share your Sensitive Personal Information with Advertisers.
DISCLOSURE TO ADVERTISERS
Advertising support allows us to offer, free of charge, many great activities and services to our users such as contests, sweepstakes and special events. Therefore, we may also use your Personal Information for the marketing of events, products or services of our Advertisers. There are two ways users may receive such information from Advertisers, either indirectly via newsletters, email or direct mail from the Site, or directly from the Advertiser. We may use one or both methods depending on the activity and the Advertiser.
OPT-IN clause for current practice of disclosing information to advertisers, sponsors and promotional partners:
When we plan to share your Personal Information with Advertisers, you will receive such notice on the Site, in the rules of participation ("Rules of Participation") for the activity or event, or via an email notice. However, please be informed that our Advertisers may not have the same privacy policies that we do. Therefore, we will ask you for your consent first to receive marketing information directly from our Advertisers. You will need to check the "Opt-in" click boxes that may be located on the registration area for the particular activity or event, in an email, or notify the Siteís Privacy Administrator. However, if you do not wish to receive marketing or promotional materials from the Site and/or Station, you will need to tell us so by clicking the "Opt-Out" click boxes that may be included on the registration area for the particular event, or alternatively, notify the Siteís Privacy Administrator. Please note that this notification process for marketing materials from the Site and/or Station is different than the one for Advertisers.
"OPT-OUT" clause for current practice of disclosing information to advertisers, sponsors and promotional partners:
When we plan to share your Personal Information with Advertisers, you will receive such notice on the Site, in the rules of participation ("Rules of Participation") for the activity or event, or via an email notice. However, please be informed that our Advertisers may not have the same privacy policies that we do. Therefore, you will need to tell us if you do not want to receive marketing information directly from our Advertisers. You will need to check the "Opt-out" click boxes that may be located on the registration area for the particular event, in an email, or alternatively, notify the Siteís Privacy Administrator. You will also need to tell us if you do not wish to receive marketing or promotional materials from the Site and/or Station in the same manner.
COOKIES AND IMAGE TAGS
We use third-party advertising companies to serve ads when you visit our Site. These companies may use information (not including your name, address, email address or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here: (http://www.networkadvertising.org/managing/opt_out.asp).
You may also choose to have your computer warn you each time a cookie or image tag is being sent, or you can choose to turn off all such devices. This is done through your browser on your computer by turning off the setting that allows it to accept third party cookies. If you turn cookies off in this manner, you may not have access to many features at our Site that make your Internet experience more efficient and personal, and some of our features or Advertiser features or services may not function properly.
Although persons of all ages may visit our Site and participate in activities that do not require the collection of Personal Information or Sensitive Personal Information, we do not knowingly or intentionally collect Personal Information or Sensitive Personal Information from persons under the age of 18 (also called a minor). Except for the limited circumstances listed below, we will automatically reject and delete the registration or entry of any person we believe in good faith to be underage. Any false or fraudulent registration or entry from minors (under the age of 18 or the age of adulthood in your State) will be deemed to be ineligible and will disqualify the minor from the receipt of a prize, benefit, or other participation.
Consistent with the Childrenís Online Privacy Protection Act of 1998 ("COPPA"), which governs the online collection of Personal Information from children under the age of 13, we will not knowingly collect, use, store, or disclose any childís Personal Information to a third party without prior verifiable parental consent except to meet Federal Communications Commission ("FCC"), or other regulatory and legal purposes.
REVIEW, UPDATE, CORRECT, OR DELETE PERSONAL INFORMATION OR SENSITIVE PERSONAL INFORMATION
Generally, you may review, update or delete your Personal Information or Sensitive Personal Information, if any, collected by the Site. You may also correct factual inaccuracies. Certain types of Personal Information that is necessary to check eligibility, such as birth date or age, cannot be deleted, but may be modified with sufficient verification of the new information. Note that we reserve the right to terminate or delete any membership or entry if we believe the Personal Information submitted was knowingly false or fraudulent.
To review, update or delete your Personal Information or Sensitive Personal Information collected by the Site, please email the Siteís Privacy Administrator the address provided above. To have access to your Personal Information or Sensitive Personal Information, you must provide proof of identification such as full name, street address, city/state and zip code, user ID and password, and/or information about your recent activity on the website. We reserve the right to deny access to any user if we believe there is a question about your identity. And if the burden or expense of providing access to your Personal Information is disproportionate to the risks to your privacy, or if the legitimate rights of others would be violated, we may decide not to provide access to such information. In such cases, we will provide to you an explanation of why access cannot be provided and a contact person for further inquiries.
We maintain reasonable standards of security and confidentiality for the collection, use, and storage of of non-sensitive Personal Information. However, this Site, as do most Internet websites, collects such information over an unsecured transmission. Please note that when users transmit Personal Information over an unsecured Internet connection, the Site is not responsible for the security of that information during the transmission stage as your email or registration could be copied or intercepted by unknown third parties. Therefore, you understand, acknowledge, and agree that you transmit certain Personal Information over this Site at your own risk.
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